From the "for what it's worth" department:
It seems that people have grown weary of the superficial and sappy contemporary worship trend of the last decade.
Do you think it is possible that a liturgical renewal can begin in the WELS?
(Can you believe it? US News even talks about weekly communion.) But we will leave this can of worms closed. US News talks about this return as "innovative." Maybe the Church and Change group will jump on the bandwagon.